Customer Relationship Management (CRM) combines a multitude of different tasks and functions. In addition to the familiar areas of marketing and sales, the integration of functions to support the servicing of sold products (machines etc.) is particularly important.
Sales planning & control | Marketing automation | E-commerce or shop system | CPQ: Configure price quote/offer/product configurator | Product/variant configurator | Product information management (PIM) | MAM (Media asset management) | POS system | Commercial order processing | Contact/activity management | Customer experience management (CXM/CEM) | Social CRM | Mobile CRM | Analytical CRM | Event/seminar management | Call center
